Business Planning & Analysis Autosave: ON

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Executive Summary

Overview, problem, solution, traction

Company / Project Name

Stage Idea Prototype MVP Pre-revenue Revenue Growth

Problem

Solution

Target Audience

Unique Value Proposition (UVP)

Business Model Canvas

9 blocks

Key Partners

Key Activities

Key Resources

Value Propositions

Customer Relationships

Channels

Customer Segments

Cost Structure

Revenue Streams

SWOT & PESTLE

internal + external

Strengths

Weaknesses

Opportunities

Threats

PESTLE: Political

Economic

Social

Technological

Legal

Environmental

Market Sizing (TAM • SAM • SOM)

—

Total Addressable Market (TAM) – users or $

Serviceable Available Market (SAM)

Serviceable Obtainable Market (SOM)

ARPU (avg revenue per user / year)

TAM Coverage: — SAM→SOM %: — Max Yearly Rev @ SOM: —

Pricing & Unit Economics

Break-even & GM

Unit Price

Variable Cost / Unit

Monthly Fixed Cost

Expected Units / Month

Gross Margin / Unit: — GM%: — Break-even Units: — Break-even Revenue: — Monthly Profit @ plan: —

KPI Tracker

+ Add KPI

Metric	Owner	Current	Target	Due

Risk Register

+ Add Risk

Risk	Likelihood (1-5)	Impact (1-5)	Score	Mitigation

Roadmap

+ Add

Milestone	Owner	ETA	Status