Customer Lifetime Value (CLV) Calculator
Three approaches:
Simple Revenue
,
Subscription (ARPU/Churn)
, and
Discounted Cash Flow
.
Reset
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1) Simple Revenue
2) Subscription
3) Discounted Cash Flow
Average Order Value (AOV)
Purchases per Customer / Month
Gross Margin (%)
Monthly Retention Rate (%)
Time Horizon (months)
Discount Rate (% per month)
Optional; for present value. Set 0 for no discounting.
Calculate CLV
Formula (finite horizon): Σ
t=1..n
[AOV × Freq × Margin × Retention
t-1
] ÷ (1+Discount)
t
Monthly Revenue / Cust.
—
Gross Profit / Month
—
CLV (Undiscounted)
—
CLV (Discounted)
—
Average Revenue per User (ARPU) / month
Gross Margin (%)
Monthly Churn Rate (%)
Optional Discount Rate (%/mo)
Calculate CLV
Classic SaaS: CLV ≈ (ARPU × Margin) ÷ (Churn + Discount)
Gross Profit / Month
—
Effective Rate
—
CLV (Closed Form)
—
Expected Tenure (mo)
—
Starting Monthly Gross Profit / Cust.
Monthly Retention Rate (%)
Discount Rate (%/mo)
Horizon (months)
Calculate CLV
CLV = Σ
t=1..n
[ GP₀ × Retention
t-1
/ (1+Discount)
t
]
Undiscounted CLV
—
Discounted CLV
—
Avg Active Months
—
Notes
—